Online casino software behemoth Microgaming has revealed that it has now signed a new deal with its long-time collaborator, Triple Edge Studios. Under the new partnership, Microgaming will become the exclusive distributor of Triple Edge’s range of online and mobile slots as well as other casino games across all of its casino partner brands.
The new agreement will make Microgaming Triple Edge’s sole distribution partner, seeing the firm’s games offered at Microgaming mobile casinos across the globe. The deal comes as a step in Microgaming’s new strategy to work with smaller development studios, thus bringing them into the world of iGaming with a prominent partner to their names.
Under this strategy, the smaller partner studios of Microgaming will maintain their autonomy, while also being given the chance to distribute their casino games through what is arguably the world’s largest and most well known software development giant.
Commenting on the new partnership, Microgaming CEO Roger Raatgever noted that as leaders in the iGaming industry, his firm is always focused on where they can innovate next. Raatgever stated that offering exclusive gaming content from independent developers is set to play a large role in the delivery of Microgaming’s growth strategy in 2018.
The CEO also added that the strategy will focus on the delivery of targeted content, whether it is aimed at a specific player group or a selected market of customers. According to him, Triple Edge Studios is the first of many gaming studios that will be announced as exclusive Microgaming partners this year, which Raatgever believes will cement his company’s position as the world’s most sought-after provider of gaming content.
Design Lead at Triple Edge, Brendan Walton, also added that it ‘feels fantastic’ to be going live with the firm’s studio during ICE – the world’s largest iGaming trade event. Walton noted that after months of hard work, his studio is proud to announce its new role as Microgaming’s exclusive content provider.
The two firms’ first collaboration has been the new Playboy Gold slot, which is part of Microgaming’s content agreement with the Playboy brand. According to Walton, the new mobile slot is a sign of the thrilling innovations to come from Triple Edge Studios and their partnership with Microgaming, which he is confident will be a long and successful one.