Leading online and mobile casino software developer Microgaming has announced that it will be adding yet another Playboy branded title to its portfolio under its content deal with Hugh Hefner’s iconic brand. Playboy™ Gold will soon join Microgaming’s massively popular original Playboy mobile slot in its portfolio, which was launched back in 2013, and also the firm’s unique Playboy Live Dealer studio.
Microgaming has opted to extend its brand partnership with Playboy through the new mobile slot, which offers an unusual 6-reel format packed with bonus features and exclusive branded content. The slot will apparently also be fully embracing the international brand with its graphics and features, and will launch at Microgaming casinos on March 7, 2018.
The UK developer has teamed up with its preferred independent partner, Triple Edge Studios, to create Playboy Gold. The new game is officially set to debut in February at ICE Totally Gaming in London, while Triple Edge will also be working to supply both Microgaming and Quickspin with additional original game titles in the near future.
Playboy’s Senior Vice President of Gaming and Location Based-Entertainment, Valerie Golson, has commented on the extension of the deal, noting that gaming has been one of the most important tenets of the ‘Playboy Lifestyle’ for decades.
She noted that the brand’s unique take on the world of gambling has resulted in some of the industry’s most successful products, and that it is now pleased to be expanding its partnership with Microgaming to introduce a brand new gaming experience for players across the globe.
Microgaming’s Games Publisher, David Reynolds, has also added his comments on the new game, saying that working with Playboy once again has been a ‘real pleasure’. He stated that it is one of the world’s most popular consumer brands, and that Triple Edge Studios has worked diligently to bring the new Playboy Gold slot to life.
Reynolds revealed that the new mobile slot would be hosted by Playmates Audrey and Raquel, offering endless action to all who play it. He concluded by confirming that the new game will launch at the iGaming industry’s largest trade show – an event for which his company and its development team are extremely excited.
ICE Totally Gaming 2018 will reveal more about all the latest iGaming trends and innovations, including Playboy Gold and some of Microgaming’s other upcoming projects. The exhibition will take place from 6-8 February at ExCel London, and Microgaming will be showing off its latest creations at stand N5-220.