According to recent revenue reports, Australian players are turning more and more to their smartphones and tablets to place real money wagers. However, fewer players overall in the country seem to be punting, noted a study by local Aussie research firm Roy Morgan.
Around 3.4 million Australian residents wagered on a horse race, sports event, greyhound race, or some other related event during the 12 month period ending in March 2018, according to Roy Morgan’s figures release. According to the firm, this figure dropped from over 3.7 million punters just six years prior.
More than a third of the nation’s residents (34.1% to be precise) wager using the Internet, compared to a much lower 15.7% six years ago. 17.4% of the bettors who did wager online used Tabcorp Holdings as their bookmaker of choice, while Sportsbet.com.au attracted 12.9% of punters. Crownbet cut a close third place with 6.5% of users.
While fewer Australians appear to be gambling in general, those who are still placing bets are using their mobile devices to do so far more often than ever before. Roy Morgan noted that the growth in the industry is clearly being propelled by an increased use of mobile devices to wager, adding that 22.7% of punters are using their smartphones now compared to just 5.6% back in 2012. With that said, the majority of bets are still not being placed online at all.
Roy Morgan CEO Michele Levine noted in a statement that the bulk of Australians who do wager still do not use the Internet to do so. Around two-fifths of Aussie punters have never used the net to bet, and there are key market firms offering online betting that need to target these potential customers in order to increase their revenue.
Australia’s betting and gaming market has changed significantly over the past few years as the government has tightened its stance on advertising, sponsorship and service provision by casinos and bookmakers alike. Even poker machines are now the subject of a massive crackdown in a bid to reduce land-based problem gambling rates in the country.
Tabcorp, Australia’s largest bookmaker, merged with Tatts Group late last year, and Sportsbet was also purchased by Ireland’s Paddy Power Betfair around this time. Later in March this year, 80% of Crownbet’s shares were also purchased by Canadian gaming giant The Stars Group, which has been on the up and up since distancing itself from the scandal surrounding its former CEO, David Baazov.